Coupon Style Advertising Works
Coupon advertising is a proven profit-producing technique that drives in customers.
It is very easy to understand why coupon advertising is sweeping the country. Businesses that use a good coupon strategy (Incentive Driven with Savings) on a regular basis will provide a steady stream of new customers, recurring customers and high quality leads.
Coupons bring in business... and have gained significant acceptance and popularity among today's sharp marketing managers for that reason. Proven to be highly effective sales tools for every imaginable size and type of business; coupons are motivating consumers and producing profits.
Advertising Age (an Advertising Industry Bible) recently reported that 87% of all shoppers use coupons. The Marketing Research Firm, A.C. Nielson Co., reports that 95% of all shoppers like coupons and 60% actively look for coupons.
The Wall Street Journal recently published an article entitled, "In a Pinch, Snip" which stated that coupon use rises, as the economy in any given area slides. 54% of shoppers surveyed said they had already stepped up use of coupons, and even more are expected to do so.
As the economy continues to suffer the use of coupons has become less of a rarity and more of a necessary option for both the consumer and business owner. Consumers from all walks of life are using coupons and they are using them thankfully; without shame. A dollar saved is a dollar saved!
For the business owner... coupons increase a market area because consumers will travel far to redeem a valuable coupon. Consumers will break routine patterns for a good savings and a good savings entices new customers. Coupons pull in consumers through "specials", "deals" and "bonuses" but additional profits are usually made because additional items are available. Coupons increase traffic which increases impulse purchases; and coupons are the most measurable and accountable form of promotion.
For the Consumer... coupons provide opportunities, options and a much needed
savings of money. They introduce businesses, services, products and not yet discovered resources.